VM Pictorial Glossary

Angled window

Island Display

(below)Gondola or shelves

Girdle Form (below)

Hangtag

Digital Signage (below)

Foot Bracket (below)

Store Facade

The 4 E's of Experience Design

1) Entertainment experiences: are passively absorbed by people via their senses e.g while viewing a performance, watching T.V, listening to music, or reading for pleasure.

2) Educational experiences: involve active participation of the individual who absorbs the events as they unfold. Active engagement is essential to effectively transfer knowledge and information through an educational event.

3)Escapist Experience: offer much deeper immersion for an individual. The person part taking is such an experience becomes completely immersed, actively involved and wants to do activities.

4)Aesthetic (esthetic) experience- on the other hand, immerse the participants in the event or the environment, but do not engage the individuals actively. A person part taking in aesthetic experiences just wants to be- absorb the experience and leave the environment untouched

Experience Design- Beyond VM

It is the practice of designing products, processes, services, events and environments with a focus placed on the quality of participant's experience and culturally relevant solutions, with less emphasis placed on increasing and improving functionality of the design. Experience designs is not driven by a single design discipline. It seeks to develop the experience of a product, service or event along any or all of the many possible dimensions. At least six dimensions to experiences: time/duration, interactivity, intensity, breadth/consistency, sensorial and cognitive triggers and significance/ meaningful.. together these create an enormous palette of possibilities for creating effective, meaningful and successful experiences.
Interactivity is one of the most important dimensions of customer experiences. On the other hand experiences can be mapped on the active v/s passive axis as well as on the static v/s dynamic axis.

Active experience: engage the audience to participate withing the experience by actively and deliberately performing a certain task or action. E.g writing something specific, pressing a particular button, moving a hand in a specific way, speaking certain words. etc.

Passive experience: address the participant without having him/her perform any specific task or action. Such experiences are generated around the audience, while they doing actions or tasks they would perform naturally and commonly, without any deliberation. E.g. walking on the road, pressing and elevator button, stepping close to a display stand in a shop, sitting on a chair at the airport etc.

Dynamic experience: utilize moving and changing audiovisual elements. Dynamic visuals display (DVDs) are scientifically proven to gather more attention that static visual displays (SVDs). Mechanical movements, video or animated content displays, flashing or moving lights, a sudden spray of perfume etc. are elements of some experiences. Most participatory experiences are coupled with dynamic experiences.

Static Experience: are formed by elements that do not change or move in anyways. A printed text or graphic visual, immobile architectural elements etc. are some elements static experiences. While active experiences have a tendency to be coupled with dynamic experiences, and passive experiences tend to be coupled with static experiences there is no particular limitation

visual merchandising hands on

Chapter 12
Handling The Mannequin:
A mannequin is most valuable asset in a store. It speaks the fashion message on behalf of the store.Mannequins require love and attention. They should be carefully handled.
Types of Mannequins:
a) Realistic
b) Semi Realistic
c) Abstract
d) Partial forms or Dress forms
e) Alternatives

a) Realistic: These are for clothing that is best displayed with faces painted using hi-fashion make-up,
ethnic skin tone, or other real details like eyelashes etc.
b) Semi-realistic: These do not have as much detailing as realistic mannequins, but they do have all the basic human features.
c) Abstract: Mannequins that represent the human body only in broad strokes are considered abstract. They resemble humans only vaguely and look more like robots.
d) Partial Forms/ Dress Forms: These are mannequin-type bodice for fitted dresses.
e) Alternatives: Hang rods or fibreglass forms are often used to display merchandise. They do not distract a viewer from merchandise.

Lighting a Mannequin:
Mannequin should be lit with an intensity that is there to five times greater than the ambient lighting in the store. This can be done using incandescent flood-lights and spotlights. The mannequins face should be lit from, most desirably, three angles- or at least two angles to avoid shadows.

Positioning of Mannequins and Props: Together to form triangle shape is more effective.

Props: Anything that assist a display is known as a prop. Props are special elements which help to communicate the concept of a store/ company image and add an accent to the environment that is being created. A retailer has the options to fill display sets with props that can help maximize sales as well as merchandise flavour. The props in store can reflect the event. Unusual items like wire baskets, old fashioned fruit scales, funny hats, picture frames, cycle and automobile parts often serve as great props. Props should be such that they can be easily added to or removed from the window.

VM Tool kit:
Pre-printed stationery:
price signage templates
product signage
template/formats

General Stationery:
office stapler with pins,
cellotape
eraser & sharpner

Cutting tools:
Scissors, wire cutters
seam ripper,
cutter knife,
paper cutter

Tool which fix:
pliers
wrench
staples

Tools which paste:
masking tape,
double sided tape
fabric glue
3M mount spray.

Tools that attact:
nail
screw-eye
pins
moly bolt
hammer
screwdrivers

Tools which measure:
measuring tape,
stainless steel ruler
t-square

Tools which clean:
cleaning rag
all purpose cleaner
steam iron and lint remover

Tools which ad climbing:
ladder