It is the practice of designing products, processes, services, events and environments with a focus placed on the quality of participant's experience and culturally relevant solutions, with less emphasis placed on increasing and improving functionality of the design. Experience designs is not driven by a single design discipline. It seeks to develop the experience of a product, service or event along any or all of the many possible dimensions. At least six dimensions to experiences: time/duration, interactivity, intensity, breadth/consistency, sensorial and cognitive triggers and significance/ meaningful.. together these create an enormous palette of possibilities for creating effective, meaningful and successful experiences.
Interactivity is one of the most important dimensions of customer experiences. On the other hand experiences can be mapped on the active v/s passive axis as well as on the static v/s dynamic axis.
Active experience: engage the audience to participate withing the experience by actively and deliberately performing a certain task or action. E.g writing something specific, pressing a particular button, moving a hand in a specific way, speaking certain words. etc.
Passive experience: address the participant without having him/her perform any specific task or action. Such experiences are generated around the audience, while they doing actions or tasks they would perform naturally and commonly, without any deliberation. E.g. walking on the road, pressing and elevator button, stepping close to a display stand in a shop, sitting on a chair at the airport etc.
Dynamic experience: utilize moving and changing audiovisual elements. Dynamic visuals display (DVDs) are scientifically proven to gather more attention that static visual displays (SVDs). Mechanical movements, video or animated content displays, flashing or moving lights, a sudden spray of perfume etc. are elements of some experiences. Most participatory experiences are coupled with dynamic experiences.
Static Experience: are formed by elements that do not change or move in anyways. A printed text or graphic visual, immobile architectural elements etc. are some elements static experiences. While active experiences have a tendency to be coupled with dynamic experiences, and passive experiences tend to be coupled with static experiences there is no particular limitation
Interactivity is one of the most important dimensions of customer experiences. On the other hand experiences can be mapped on the active v/s passive axis as well as on the static v/s dynamic axis.
Active experience: engage the audience to participate withing the experience by actively and deliberately performing a certain task or action. E.g writing something specific, pressing a particular button, moving a hand in a specific way, speaking certain words. etc.
Passive experience: address the participant without having him/her perform any specific task or action. Such experiences are generated around the audience, while they doing actions or tasks they would perform naturally and commonly, without any deliberation. E.g. walking on the road, pressing and elevator button, stepping close to a display stand in a shop, sitting on a chair at the airport etc.
Dynamic experience: utilize moving and changing audiovisual elements. Dynamic visuals display (DVDs) are scientifically proven to gather more attention that static visual displays (SVDs). Mechanical movements, video or animated content displays, flashing or moving lights, a sudden spray of perfume etc. are elements of some experiences. Most participatory experiences are coupled with dynamic experiences.
Static Experience: are formed by elements that do not change or move in anyways. A printed text or graphic visual, immobile architectural elements etc. are some elements static experiences. While active experiences have a tendency to be coupled with dynamic experiences, and passive experiences tend to be coupled with static experiences there is no particular limitation
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