Chapter 12
Handling The Mannequin:
A mannequin is most valuable asset in a store. It speaks the fashion message on behalf of the store.Mannequins require love and attention. They should be carefully handled.
Types of Mannequins:
a) Realistic
b) Semi Realistic
c) Abstract
d) Partial forms or Dress forms
e) Alternatives
a) Realistic: These are for clothing that is best displayed with faces painted using hi-fashion make-up,
ethnic skin tone, or other real details like eyelashes etc.
b) Semi-realistic: These do not have as much detailing as realistic mannequins, but they do have all the basic human features.
c) Abstract: Mannequins that represent the human body only in broad strokes are considered abstract. They resemble humans only vaguely and look more like robots.
d) Partial Forms/ Dress Forms: These are mannequin-type bodice for fitted dresses.
e) Alternatives: Hang rods or fibreglass forms are often used to display merchandise. They do not distract a viewer from merchandise.
Lighting a Mannequin:
Mannequin should be lit with an intensity that is there to five times greater than the ambient lighting in the store. This can be done using incandescent flood-lights and spotlights. The mannequins face should be lit from, most desirably, three angles- or at least two angles to avoid shadows.
Positioning of Mannequins and Props: Together to form triangle shape is more effective.
Props: Anything that assist a display is known as a prop. Props are special elements which help to communicate the concept of a store/ company image and add an accent to the environment that is being created. A retailer has the options to fill display sets with props that can help maximize sales as well as merchandise flavour. The props in store can reflect the event. Unusual items like wire baskets, old fashioned fruit scales, funny hats, picture frames, cycle and automobile parts often serve as great props. Props should be such that they can be easily added to or removed from the window.
VM Tool kit:
Pre-printed stationery:
price signage templates
product signage
template/formats
General Stationery:
office stapler with pins,
cellotape
eraser & sharpner
Cutting tools:
Scissors, wire cutters
seam ripper,
cutter knife,
paper cutter
Tool which fix:
pliers
wrench
staples
Tools which paste:
masking tape,
double sided tape
fabric glue
3M mount spray.
Tools that attact:
nail
screw-eye
pins
moly bolt
hammer
screwdrivers
Tools which measure:
measuring tape,
stainless steel ruler
t-square
Tools which clean:
cleaning rag
all purpose cleaner
steam iron and lint remover
Tools which ad climbing:
ladder
Handling The Mannequin:
A mannequin is most valuable asset in a store. It speaks the fashion message on behalf of the store.Mannequins require love and attention. They should be carefully handled.
Types of Mannequins:
a) Realistic
b) Semi Realistic
c) Abstract
d) Partial forms or Dress forms
e) Alternatives
a) Realistic: These are for clothing that is best displayed with faces painted using hi-fashion make-up,
ethnic skin tone, or other real details like eyelashes etc.
b) Semi-realistic: These do not have as much detailing as realistic mannequins, but they do have all the basic human features.
c) Abstract: Mannequins that represent the human body only in broad strokes are considered abstract. They resemble humans only vaguely and look more like robots.
d) Partial Forms/ Dress Forms: These are mannequin-type bodice for fitted dresses.
e) Alternatives: Hang rods or fibreglass forms are often used to display merchandise. They do not distract a viewer from merchandise.
Lighting a Mannequin:
Mannequin should be lit with an intensity that is there to five times greater than the ambient lighting in the store. This can be done using incandescent flood-lights and spotlights. The mannequins face should be lit from, most desirably, three angles- or at least two angles to avoid shadows.
Positioning of Mannequins and Props: Together to form triangle shape is more effective.
Props: Anything that assist a display is known as a prop. Props are special elements which help to communicate the concept of a store/ company image and add an accent to the environment that is being created. A retailer has the options to fill display sets with props that can help maximize sales as well as merchandise flavour. The props in store can reflect the event. Unusual items like wire baskets, old fashioned fruit scales, funny hats, picture frames, cycle and automobile parts often serve as great props. Props should be such that they can be easily added to or removed from the window.
VM Tool kit:
Pre-printed stationery:
price signage templates
product signage
template/formats
General Stationery:
office stapler with pins,
cellotape
eraser & sharpner
Cutting tools:
Scissors, wire cutters
seam ripper,
cutter knife,
paper cutter
Tool which fix:
pliers
wrench
staples
Tools which paste:
masking tape,
double sided tape
fabric glue
3M mount spray.
Tools that attact:
nail
screw-eye
pins
moly bolt
hammer
screwdrivers
Tools which measure:
measuring tape,
stainless steel ruler
t-square
Tools which clean:
cleaning rag
all purpose cleaner
steam iron and lint remover
Tools which ad climbing:
ladder
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